Every brand is built on a product (I include services here as well). The main objective of implementing a differentiation strategy is to increase competitive advantage. Differentiation Strategy found in: Types Product Differentiation Strategies Ppt PowerPoint Presentation Infographic Template Designs Cpb, Quality Control And Quality Assurance Differentiation Ppt PowerPoint Presentation Diagrams,.. View session10_integratedcostleadershipanddifferentiation.ppt from STRATEGY 650 at NMIMS University. The focus of differentiation strategy is to creative the product and service, which is considered to be unique and special by the industry and customers. FOCUS STRATEGY The focus strategy concentrates on a narrow segment and within that segment attempts to achieve either a cost advantage or differentiation. A 40min presentation given to staff at Thornleigh in Feb 2012 ahead of 8 practical workshops on differentiation strategies - as part of our INSET day. Case-3 "To. A strategy is simply the goals we choose and the actions we take to achieve those goals. The big risk when using a differentiation strategy is that customers will not be willing to pay extra to obtain the unique features that a firm is trying to build its strategy around. Industrial Organization-Matilde Machado Product differentiation 1 4.1. Product Differentiation Matilde Machado Industrial Organization-Matilde Machado Product differentiation 2 4.1. This differentiation strategy focused on producing high quality products at a low-cost to the consumer.. Offering their customers a low-cost alternative to Samsung and Apple helped them to carve out a position in the mind of their audience and establish themselves in the industry. It has to address real, specific problems faced by your users—problems that your competitors aren’t solving. Differentiation strategy 1. Enjoy! Strategy Building a successful differentiation and growth strategy 1 (2), Examples for Michael Porter’s Three Generic Strategies, Porter's Generic Strategies with examples, No public clipboards found for this slide. See our Privacy Policy and User Agreement for details. A differentiation strategy calls for the development of a product or service that offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition. Read on to know more. Product differentiation strategy market gaps and reveal new market implementation has brought positive results to opportunities: A milk producer is more sensitive the company hence ability to effectively compete to signals coming from customers. View Notes - Lec 23 Differentiation Strategy.ppt from MANAGEMENT 305 at Lovely Professional University. Differentiation Strategy is the strategy that lays emphasis on offering a superior product, on some dimension(s), compared to what competitors are providing. Collection of Differentiation Strategy diagrams and charts is available in PowerPoint (ppt) format for your presentations. price- sensitive customers. See our User Agreement and Privacy Policy. Service Differentiation – This includes not only delivery and customer service, but all other supporting elements of a business such as training, installation, and ease of ordering. Differentiation This is a management differentiation strategy ppt presentation backgrounds. Template library PoweredTemplate.com Ideas. Cost Leadership Strategy Differentiation strategy will fail if the competitors can quickly copy or imitate the differentiated features; in that case, buyers will find no difference among the products of competitors. Costco for a differentiation strategy case study. The stages in this process are competitive advantage, competitive scope, low cost, higher cost, narrow, broad, overall cost leadership, differentiation, cost focus, differentiation focus. Differentiation or comparison of product or services with that of competitors helps in acknowledging one’s pitfalls, drawbacks, and analyzing competitor’s features, plus points, skills aids business in developing a … Its services include Business Consulting, Product Development, Creative Designing and Digital media marketing. Learn how to differentiate your product in the marketplace. The strategies are defined along the following dimensions: strategic scope and strategic strength. Thus, Differentiation strategy is being used by all top companies for their products. The teacher creates different literacy stations to accommodate all levels in his/her classroom. Newton provides brand strategy, brand consultancy services and branding solutions to create brands of the future. Students reflect and respond to their questions. Set brilliant strategy, prioritize features, and share visual plans. It’s usual to be confronted by these question especially when you are in the business world. Differentiation Strategy under Porter’s Competitive Strategy Model • 1. Business-Level Strategies. The value added by the uniqueness of the product may allow the firm to charge a premium price for it. You can use this set to discuss how a differentiated marketing strategy can help businesses gain a competitive advantage to succeed in the marketplace. compete successfully. Pursuing a differentiation strategy requires a larger financial investment from the company, another weakness. Thus a differentiation strategy helps create barriers to entry that protect the firm and its industry from new competition. Product differentiation is the process of distinguishing a product or service from others. Product differentiation is a marketing strategy that strives to distinguish a company's products or services from the competition. Differentiation Strategy found in: Types Product Differentiation Strategies Ppt PowerPoint Presentation Infographic Template Designs Cpb, Quality Control And Quality Assurance Differentiation Ppt PowerPoint Presentation Diagrams,.. Template library PoweredTemplate.com Give your audience, teammates an overview of the competitor analysis, modifications, or updating needs to be made in product and service using these differentiation PowerPoint templates. Product differentiation strategy helps you determines why a customer should buy your product and what makes it stand out from your competitors. differentiate the product or services in some way in order to may cost Developing a product development lifecycle strategy takes three steps: 1. define effectiveness goals around the product roadmap, 2. define efficiency goals around the lifecycle and delivery of the product roadmap, and 3. define the initiatives necessary to achieve the efficiency and effectiveness goals. Looks like you’ve clipped this slide to already. Every entry is clearly explained and accompanied by an image to aid understanding and recall. Differentiation Strategy: To differentiate product/ Services by giving a UNIQUE VALUE from the same of competitors . Differentiation marketing can help companies stand out when a product isn't perceived to be much different from a competitor's, such as bottled water. Now customize the name of a clipboard to store your clips. The best way for a corporation is to apply for a patent of the innovative and unique product to prevent the competitor entering. You can change your ad preferences anytime. 6. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. In order for a company to convince consumers that its product includes unique features, it needs to communicate this information to the consumers. See our Privacy Policy and User Agreement for details. Strategic Formulation Strategic Management (BA 491) Creating and Sustaining Competitive Advantages Porter’s “What Is Strategy?” Operational effectiveness is not strategy: Operational effectiveness means performing similar activities better than rivals. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Competitive Differentiation found in: Differentiation Strategy With Product Life Cycle Focus Ppt Powerpoint Presentation Layouts Layout Ideas, Positioning And Differentiation In Consumer Marketing Ppt Powerpoint Presentation.. In order for a company to convince consumers that its product includes unique features, it needs to communicate this information to the consumers. There could be small businesses or involved in a single business or a large, complex and diversified conglomerate with several different businesses. Thank You Recommended Building a … Porter’s generic strategy PowerPoint template is marketing template that shows the concept which give competitive advantages for your business. This differentiation strategy involves using the characteristics of the product you market to differentiate from your competitors. How can one apply differentiation strategy for enhanced business performance? Product Differentiation Up to now we have assumed that goods, produced by different firms, are homogenous, that is perfect substitutes. This is a management differentiation strategy ppt presentation backgrounds. It is also known as market segmentation strategy or niche strategy. Differentiation is possible along one or more of various dimensions — product features, quality, customer service, guarantee, distribution, delivery, product customization, etc. Consider using promotions to increase value-based differentiation. The firm winning market share by appealing to cost-conscious or If you continue browsing the site, you agree to the use of cookies on this website. Drop your mail and be the first to get fresh news . Competitive differentiation strategy #1: Product leadership Differentiation does hot work when buyers perceive that it could not, reduce their cost, or increase lead stomach their well-being. This is a four stage process. You can change your ad preferences anytime. Each picture portrays a different story. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Choose and download from hundreds of PowerPoint Differentiation Strategy pre-made slides. Aha! Clipping is a handy way to collect important slides you want to go back to later. This set is equipped with pre-prepared slides which can come in handy if you are aiming to initiate some detailed discussions with your audience. Customer support. Motel 6. The big risk when using a differentiation strategy is that customers will not be willing to pay extra to obtain the unique features that a firm is trying to build its strategy around. Michael Porter defined the Generic Strategies as a category scheme consisting of 3 general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. WEBINAR: Watch our webinar, ‘8 Trends to Track for Product Success in 2021’ WATCH NOW. It is necessary, but not sufficient, for competitive advantage. Understanding marketing theories will give strength to remain competitive on market. Presentation Summary : A focused differentiation strategy requires offering unique features that fulfill the demands of a narrowmarket. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Looks like you’ve clipped this slide to already. Picture Strategy: This is another strategy that can be used for differentiated instruction. A Focused Differentiation Strategy Requires Offering Unique Features That Fulfill The PPT. Examples of product differentiation including unique design, customer service, and price. Business Level Strategy Prof. (Dr.) Nitin Zaware 1. Aha! The PowerPoint PPT presentation: "Differentiation Strategies" is … We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. Differentiation strategy is one of the most important marketing strategy in today’s business environment.With so many brands and so many varieties of products and so much advertising noise, it becomes very difficult but ultimately very necessary to differentiate your brand from competition. Allow discussions with our Management Differentiation Strategy Ppt Presentation Backgrounds. A differentiation strategy calls for the development of a product or service that offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition. helps companies build products customers love and be happy doing it. Focused Differentiation. The foundations of the implement of differentiation strategy are customer needs, competitors, products and services levels. 1. See our User Agreement and Privacy Policy. Presenting this set of slides with name innovation differentiation strategy ppt PowerPoint presentation icon infographic template cpb. Submit . Focus Differentiation Strategy - Free download as Powerpoint Presentation (.ppt / .pptx), PDF File (.pdf), Text File (.txt) or view presentation slides online. Using this Differentiation Strategy PPT presentation template, you can walk your peers through how to create an effective strategy. Focusing on a feature differentiation strategy doesn’t mean doing the most to be hyper-unique in every way. You can use this set to discuss how a differentiated marketing strategy can help businesses gain a competitive advantage to succeed in the marketplace. Using this Differentiation Strategy PPT presentation template, you can walk your peers through how to create an effective strategy. The stages in this process are competitive advantage, competitive scope, low cost, higher cost, narrow, broad, overall cost leadership, differentiation, cost focus, differentiation focus. Example: Nestle Sri Lanka known as providing nutrition food specially for infants such lactogen one of which availability in market is seen indispensable. Porter’s Generic Strategy Template. Over-differentiation. may cost Powerpoint is a digital platform to create slides to share ideas for multiple purposes and industries. If you continue browsing the site, you agree to the use of cookies on this website. Free subscription Get the news that matters from one of the leading news sites in Kenya. These companies use advertising to show consumers the differences. are following a similar type of differentiation approach ; Technological change is fast-paced and competition is focused on evolving product features; 22 A Differentiation Strategy Fails When Huawai entered the market as an unknown low-cost mobile technology brand. If you continue browsing the site, you agree to the use of cookies on this website. Differentiation Strategy. The Costco Differentiation Strategy Research Questionnaire on Differentiation Strategy Value Chain (Porter, 1998) includes nine measurements was used to collect data from a randomly chosen Costco branch. Five-point Likert-type scales were used to measure consumers’ perceptions. Clipping is a handy way to collect important slides you want to go back to later. Differentiation Strategy under Bowman’s Strategic Clock • Focused Differentiation (Position 5) To aim at selling product at the higher price due to fact that customer tend to buy the same because of higher perceived value therein .Typically this strategy is directed toward luxuries brands HIGH PRICE IS HIGH QUALITY Example : Rolex Watches 15. The Differentiation Deviser presents 80 strategies, activities and techniques for differentiating, all of which can be used across the Key Stages and the curriculum. Leave an impactful impression on your viewers with our Competitive Differentiation PPT, featuring dynamic designs, high-quality graphics, and stunning color combinations. Differential product strategy: In order to get an advantage different from the competitor, the corporation provides a special and unique product line or marketing project, which brings the enterprise a differential advantage and makes people be willing to accept the higher price (Swink, Harvey, 1998). A smart person wins by the way of low cost, while an intelligent person wins by differentiation … approach in which a firm purposes to establish and market an exclusive product for various consumer segments Presentation Summary : A focused differentiation strategy requires offering unique features that fulfill the demands of a narrowmarket. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. She/he places pictures in each literacy station. Case-3 "To. Prof. (Dr.) Nitin Zaware Porter’s Generic Strategy PowerPoint Template. design a desk which. At a strategic level, competitive differentiation is achieved by adopting one of the value disciplines of competitive advantage: product leadership, customer intimacy and operational excellence.. A differentiation strategy is an approach businesses develop by providing customers with something unique, different and distinct from items their competitors may offer in the marketplace. There are several ways to achieve product differentiation. Leave an impactful impression on your viewers with our Competitive Differentiation PPT, featuring dynamic designs, high-quality graphics, and stunning color combinations. The different factors on which the process is implemented include: With the differentiation strategy, the unique attributes and characteristics of a firm’s product provide value to customers. Differentiation relies on the concept that customers will pay more for an item if they perceive that it is different and if the basic for the difference is valued by the customer. Differentiation Strategy is the strategy that lays emphasis on offering a superior product, on some dimension(s), compared to what competitors are providing. Roadmaps. The product differentiation process may be as simple as redesigning of packaging to introducing a brand new functional feature in a product. Differentiation strategy aims to create the largest gap between the buyer value created (and hence the resulting price premium) and the cost of uniqueness in a firm's value chain. This is an editable PowerPoint six stages graphic that deals with topics like innovation differentiation strategy to help convey your message better graphically. This is a four stage process. Customer in the market production industry. A differentiation strategy calls for the development of a product or service that offers unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition. Definition: Differentiation strategy, as the name suggests, is the strategy that aims to distinguish a product or service, from other similar products, offered by the competitors in the market.It entails development of a product or service, that is unique for the customers, in terms of product design, features, brand image, quality, or customer service. If you continue browsing the site, you agree to the use of cookies on this website. These companies use advertising to show consumers the differences. Aha! Products. Differentiation Strategy There’s no point in creating a differentiation strategy if it’s done for the sake of looking different on the surface, rather than for the sake of offering tangible, specific benefits to a defined or underserved target audience. There are ways to differentiate a product that have value and please customers ; Buyer needs and uses are . There are many means to carry out differentiation strategy. Inability to benefit buyers. The corporate strategy in these cases is about the basic direction of the firm as a whole. Differentiation strategy will fail if the competitors can quickly copy or imitate the differentiated features; in that case, buyers will find no difference among the products of competitors. 1. As of Oct 2012, I have also uploaded an extended, more generalised 'version 2' which I delivered at Mary Webb School - there is also a differentiated quiz to go with it. Competitive advantage: Differentiation ... – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow.com - id: 2556f-MzE3M Choose and download from hundreds of PowerPoint Differentiation Strategy pre-made slides. Differentiation will lead to superior performance if the value perceived by the buyer exceeds the cost of differentiation. The strategy might be to … This set is equipped with pre-prepared slides which can come in handy if you are aiming to initiate some detailed discussions with your audience. 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