This shows that the customer is protected by a company that is behaving in a way that makes a difference to the community they work in. Toms made this commitment to help the global community and as a result, have created a sense of global community around their brand. Principle 6 – Advertisers should never compromise consumers’ personal privacy in marketing communications, and their choices as to whether to participate in providing their information should be transparent and easily made. You must always respect the confidentiality of your patients/clients. Share on facebook. ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics, social responsibility and self regulation. A conceptual framework of general and specific objectives for marketing strategies is developed following a quality of life approach that leads companies to adopt socially responsible approaches. Marketing professionals with a backbone reap great rewards, including a solid career with the potential for advancement. But in practice ethical behavior is admired. By acting ethically, companies can foster this desire to connect with the company and in turn make a difference. b. factual evidence cited to support a person’s judgment should be accurate, relevant, and complete. Companies emphasizing _____ are developing "green marketing" programmes that develop ecologically safer products, recyclable and biodegradable packaging, more energy-efficient operations, and better pollution controls. Subscribe to receive marketing advice, inspiration & insights. B. d. explicit assumptions and premises must be avoided. These were not created just because of salespeople. d. All of the above can be used. You must always act in the best interests of your patients/clients. One of the worlds that human beings have created is the world of money, trade, commodities and exchange. misredeeming coupons. AACSB: Ethical understanding and reasoning 9) A common criticism of the marketing system is that intermediaries _____. pirating movies. The Code of Ethics for Professional Accountants is divided into three parts. Without these guidelines, our research will suffer. All of the following are reasons for the increasing use of ethical and sustainable sourcing practices EXCEPT: A) Global population growth B) Increasing environmental awareness C) Legislation requiring corporate ethical and sustainable sourcing D) Consumers' desires for better corporate responsibility 3. The Dangers of Unethical Practices. MDG Advertising, a full-service Florida advertising agency, with offices in Boca Raton and New York, NY, specializes in developing targeted Internet marketing solutions, exceptional creative executions and solid branding and media buying strategies that give clients a competitive advantage.Our core capabilities include print advertising, branding, logo design, creative, digital marketing, media planning and buying, TV and radio advertising, public relations, Web design and development, email marketing, social media marketing and SEO. Spell. There must also be full disclosure regarding the authenticity of comments on Facebook, Twitter and other social media platforms. There are 2 advertising codes of practice that describe how businesses should advertise. All of the following are costs which companies incur from ethical wrongdoing except government fines. b. The advertising industry has also created an exceptional self-regulatory program called the National Advertising Review Council (NARC) that covers both adult and children’s advertising. Political campaigners like to focus on the ethical shortcomings of business, while businesses poke fun at the ethical shortcomings of political leaders. The use of ethical advertising is one sure way for companies to show they value the needs of their customers. [Infographic]. 1. Like all of the examples above, ethical marketing lies at the heart of Farmer Direct’s operations. Publishing an ethical definition is a way for a company to advertise itself and its commitment to ethical practices. PLAY. Most say they have tightened them following rulings against them by regulatory bodies. All of the following are unethical practices of consumers except which? The business arena ca… The FTC enforces truth-in-advertising laws, which dictate that advertisements must be truthful and not misleading, and cannot be unfair. O costs associated with higher employee pensions. The concept of ethics is universally applicable and all organisations are expected to follow ethical marketing practices. 04.It can be illegal not to fulfill a contract, but it might be ethical for any number of logical reasons. Answer: (True) 35. However, it is very difficult to distinguish a clear line of difference between what is true and what is untrue. According to Crane and Matten business ethics is the right or wrong by morality in relation to business activities. There are four major ethical theories: deontology (or duty), utilitarianism, rights, and virtue. The only constant is the need for transparency. Companies need to show they have morals when advertising to consumers, because that makes consumers’ feel like the company cares about what they need. Each of the following techniques was used by Gemstar TV Guide International in its accounting fraud except for: A. According to Mary Gentile from Giving Voice to Values, all of the following are examples of pillars that help us make ethical choices EXCEPT: A. treat values conflicts as normal B. play to personal strengths C. anticipate rationalizations for unethical behavior D. be empathetic in your decision-making Ethical Questions that Arise from the Scenario Your classmate asks to see your homework because they didn’t finish theirs. Different branches of the study of ethics look at where our views of morality come from and how they shape our everyday lives. Companies must provide their customers with fair knowledge of what they are trying to achieve with their company mission and vision. If you're advertising or marketing, including direct marketing, you must be accurate and honest and follow the advertising codes of practice Introduced by G.E. Consumer advocates call for all of the following additional consumer rights except which one? 3. Companies need to stay honest with their intentions, show that they genuinely care about the consumer, and perform responsibly towards all stakeholders. Critics charge that intermediaries _____. By taking measures to promote ethics in your workplace, you can create a better culture, improve your brand reputation and simply feel good that you’re doing something positive. Ethical advertising evens the playing field for the consumer by giving them the information they need to make an informed decision on what products to buy and how these products will enhance their lives--whether they need the product or they just want that product. Administered by the American Advertising Federation (AAF) in partnership with the Reynolds Journalism Institute (RJI) and the Missouri School of Journalism the Institute for Advertising Ethics, the IAE was built upon the following eight principles and practices which convey how all forms of communication should do what is right for consumers, which in turn is right for business. This is exciting for people--especially millennials, because they feel like they are making a difference in they eyes of others. A. All the companies say they have internal codes of practice in line with industry principles on ethical marketing. ethical dilemmas normative ethics ethical relativisms instrumental values terminal values Instrumental values Samantha, manager at ABC International, is facing situations and predicaments in which there is not an optimal or desired choice to be made between two options, neither of which solves her issue or delivers an opportunity that is ethical. D. It is efficient. Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer. There is a reason to follow ethical guidelines. E . Business ethics, also called corporate ethics, is a form of applied ethics or professional ethics that examines the ethical and moral principles and problems that arise in a business environment. 05.It is illegal to lease a car or an apartment in your name for someone else who otherwise would not qualify but it is an ethical thing to do if it is going to help them succeed in life.. Integrating Ethical Practices into your Workflow. O administrative costs such as legal and investigative costs incurred by the company. There are 2 advertising codes of practice that describe how businesses should advertise. T 2. If ethics is defined as moral principles that guide a behavior or activity, ethical standards for advertising would seem to imply a set of guidelines. View MDG Advertising’s creative marketing portfolio. 3. The industry must maintain an open environment where professionals feel free to express their opinions, both positive and negative. The Better Business Bureaus in the United States encourage truth in advertising and attempt to establish ethical business practices through self-regulation. This open display of genuine ethics can make or break a company in modern times helping to show consumers how they want to make the world better by not only providing great products, but by also being a great member of society. For advertising critics another serious problem is that, "the long standing notion of separation between advertising and editorial/creative sides of media is rapidly crumbling" and advertising is increasingly hard to tell apart from news, information or entertainment. c. Comparing the position with ethical and legal guidelines ... An example of a firm that practices individual marketing is Mattel, with it’s my design page of its Barbie Web site. The move toward individual marketing mirrors the trend in consumer concentration strategy. Which of the following most closely exemplifies "groupthink"? Our success is measured by yours. Week 2 Quiz - Advertising Ethics, Codes of Practice, Offensive Ads. C05-Fundamentals of ethics, corporate governance and business law Updated: Oct 2013 1 Sample Exam Paper . Want a preview of what you'll be getting? Advertisers are often so engrossed with the nitty-gritty of the profession and dealing with as well as outsmarting competition, that they are unable to observe and comprehend this phenomenon. Created cookie jar reserves of advertising revenue to smooth net income B. LESSON 2- Regulations, ethics, consumer organization, voluntary control LESSON 3- Advertising agencies, Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code, alcohol, … People, especially millennials, are eager to make a difference in the world around them. Multiple Choice. Companies retain cookies and maintain records for marketing purposes. By sharing this vision, they are helping people to understand the thought process behind their decision making and how the company feels their products or services will be of benefit to people without using false advertising to entice people into buying the product. All of the following are examples of unethical communication practices except a from COM 13 at Open Uni. But, they are also catching the attention of others who support their cause, and this will bring in brand loyalists who will believe strongly in what the company stands for. Answer: the franchisor 4) In which part we see about customers, their liking, locality and purchasing power? Question 1 . LO: 16-1: Define sustainable marketing and discuss its importance. Honesty is important for customers in order to create trust between a brand and a consumer, so maintaining ethics in advertising efforts will help to make the relationship stronger. 3rd May 2017 Marketing Reference this Share this: Facebook Twitter Reddit LinkedIn WhatsApp Introduction . All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT: All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT: The core topic is featured in the URL The core topic is featured in the H1 The core topic is featured in a video at the top of the page […] costs associated with higher employee turnover. All of the following criteria can be used in ethical reasoning except a. moral reasoning must be logical. 2. Ethics in advertising is regulated by the U.S. Federal Trade Commission, or FTC. c. The categorical imperative: rules or laws should only be used that would apply to everyone at all times. The claim created an impression that consumption of Maggie soup leads to better heart and health, while on testing by independent agency, it has been found that it contains high levels of salt which releases sodium into body which in turn, … Should you or should you not let them? All of the following are reasons why it is seldom in the best interest of a policyholder to replace a life insurance policy with a new one except A. most of the first-year premium is swallowed up in commission B. replacement policies are never in the best interest of the policyowner C. the premium is higher because the insured is older production scheduling . Chapter 26. | © The Goss Agency, Snapchat Explores Audience-Targeted Advertising. As marketers develop increasingly advanced means of online behavioral targeting, consumers worry about their privacy. The popularity of social media and word-of-mouth marketing raises questions about the credibility of content. Millennials have a need to feel part of a larger community, and feel like they are making a difference. What is the naturalistic fallacy? While the industry has long been committed to the highest standards of truth and accuracy, professionals must further enhance their advertising ethics in order to build and maintain consumer trust. The IAE developed these eight principles as an ethical frame of reference for industry professionals. All of the following are reasons for the increasing use of ethical and sustainable sourcing practices EXCEPT: a. Which of the following ethical precepts can be used in media? As we continue to blur the line between commercial communications and editorial content, consumers are increasingly being misled and treated unethically. By getting involved in community activities, the company is doing their duty (deontological ethics), and they are hopefully doing this because it is the right thing to do. The overwhelming message is that respect for the consumer will result in respect for the industry. Is it fair to the others in the class? Which of the following are ethical issues that managers encounter with the use of technology in the workplace. Ability to use moral reasoning and ethics to assess the group"s behavior and desired end-goals c. Knowledge of curative factors and mutual aid d. Skills (theory-based) needed to manage group dynamics specific to each area of non-clinical practice. The first mission of the IAE is to educate industry professionals about the importance of truthful, ethical advertising. Increasing environmental awareness c. Legislation requiring corporate ethical and sustainable sourcing d. Consumers’ desires for better corporate responsibility ANS: C 2. Ethical Questions that Arise from the Scenario Your classmate asks to see your homework because they didn’t finish theirs. Jeremy is facing a situation in which he must choose among several actions that he will need to evaluate as morally right or wrong. Online Ads Work Like Magazine Ads – Online Advertising, Twitter Starting to Share New Promoted Video Feature with Brands, Fifty Shades of Grey Marketing Strategy Positions Novel as Fiction Phenomenon, Listerine Making News with Refreshing Social Media Strategy for World Cup Sponsorship, Online Reputation Management 101: What Businesses Need to Know [Infographic], Vacationing the Social Media Way [Infographic], How Social Media Changed The Ad Game [Infographic], Should You Build a Mobile App or Mobile Website? Principle 4 – Advertisers should clearly disclose all material conditions, such as payment or receipt of a free product, affecting endorsements in social and traditional channels, as well as the identity of endorsers, all in the interest of full disclosure and transparency. The Canadian Marketing Code of Ethics & Standards is intended to stand alongside the codes and standards of other Canadian marketing, advertising and sector-specific organizations. A great example of a company with ethics in their advertising is Toms; they promise to provide a pair of shoes for someone less fortunate every time someone buys a pair of shoes from them. Sometimes exaggerating the ad becomes necessary to prove the benefit of the product. ANS: D DIF: Moderate REF: p. 102 2. But what about when this data can also be used to adjust the price or if the data is sold? _____ considers the public consequences of organizational buying. Principle 3 – Advertisers should clearly distinguish advertising, public relations and corporate communications from news and editorial content and entertainment, both online and offline. Taking the time to discuss and resolve ethical dilemmas is essential to practicing the highest ethical standards. Utilitarianism is an approach to ethics that means. Sperm penetration assay … A) are too few in number B) mark up prices beyond the value of their services C) provide only essential services D) undervalue their service costs Midterm Quiz 1) All of the following are ethical behavior in managerial practices except. The following are just two examples of infamous cases of unethical research practices that demonstrate the importance of adhering to ethical standards: We're committed to delivering exceptional and measurable results. All of the following diagnostic tests and procedures are now infrequently performed in clinical practice except: a. Hysterosalpingogram b. 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